By the end of
conference, WhatsUpANC.blogspot.com, had received more than 12,000
hits. This number does not include the hits on our partner, AllAfrica.com, the largest website on
African news. Not bad for an entity that only came into existence two days
before conference started for the purposes of training students for the five
days. So successful has it been
that we are discussing ways to keep it going.
Minimal resources and
much planning went into the establishment of WhatsUpANC. Our total budget was
R18,000, put up jointly by allAfrica.com and the University of the Free
State. The staff comprised the two
of us, both experienced journalists; four students from the UFS Communication
Science Department: Linda Fekisi, Moeketsi Mogotsi , Libokanyo Mokhadinyana and
Seithati Semenokane and one UFS law student, Sibusiso Tshabalala.
We knew that if anyone
was going to read our blog, it had to start with a bang. On Friday, December 14, we launched it
with a curtain-raiser that predicted what would happen and turned out to be
dead accurate: that Cyril Ramaphosa would stand, Zuma would be returned and that Kgalema Motlanthe would be
the loser.
At 5.28am on Saturday, December 15, we
loaded onto the blog what would turn out to be biggest scoop of the conference,
later to be picked up by other, much better resourced news organisations: the
decision by Trevor Manuel that he would not make himself available for election
to the NEC. The story appeared on a host of websites and immediately drew
attention to WhatsUpANC.
To further publicise
the blog, we exploited the guerrilla marketing tactics that make the internet
such a boon to the newcomer: our technology-savvy students put every story out
on a myriad of media. We recycled our lead stories for the Voices section of
News24, which doesn’t pay but has
a huge readership, and Times Media’s bookslive.co.za. We made sure each story
was stamped with WhatsUpANC branding. New Age also carried a number of our
stories and will pay us for their use.
It turned out to be a
hectic, exhilarating week: reporting, writing, editing and producing on the
hoof from early each morning till late at night. Our ambition was to make the blog as attractive and youth
friendly as possible: the format was designed to be easily read on cell-phones,
the most common access point for young people, who comprise almost two thirds
of the population and are tomorrow’s prime consumers. The content combined fashion, humour and
gossip with the deadly serious.
We were delighted with
the ease with which the students manipulated the technology, making and loading
video clips; cropping pics; all with boundless energy and enthusiasm. We, on the other hand, tried to teach
them everything we knew: from basics like checking the spelling of names and
other facts over and over again, to the importance of networking and how to keep
that subtle balance between mutual trust and independence with one’s sources.
At media conferences
we encouraged them to ask questions, which produced one of the week’s lighter
moments. On the last evening,
Secretary General, Gwede Mantashe, and ANC spokesperson, Jackson Mthembu, hastily
called the media together to announce that a severe storm was imminently expected
and the conference was suspended until it passed. Moeketsi Mogotsi put up his
hand and asked demurely: “Excuse me, is that a metaphorical storm or a literal
one?” which had the whole room in stitches.
As the week came to an
end, 20-year-old Linda Fekisi wrote this about her experience:
“What I found challenging, coming into this
conference, was relating to it from a political sense. I was not ignorant. I
was well aware of what was happening in my country, the history and the
democratic process. I just did not have any interest. Until I came to university, I was colour
blind. Then I found that race
always seems to be at the core of political associations. This I could not
relate to.
“During the conference, the media centre was
the best place to be. Seeing established fellow journalists at work was so
exciting. I was star struck half the time.
“These past few days have been a steep learning
curve. I did not only get practical field experience but I feel that I went
through a character building process as well. I’m filled with joy and contentment as I put my pen and
notebook away into my memory box. Not only because I took part in capturing one
of the most significant political stories in our country, but also because I
can imagine myself with grey hair, sitting on a rocking chair with my
grandchildren around me and being able to say: “Manguang 2012: I was there”.